Outlaw Practice
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Marketing & Referrals

Know which marketing actually brings in cases

Most firms spend on marketing and hope. Outlaw Practice connects every campaign and referral to the cases it produces — so you can see what’s working, cut what isn’t, and grow the relationships that actually pay.

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From Click to Closed

Your marketing spend and your case outcomes live in the same system

In most firms, marketing data sits in one tool and case results sit in another, and nobody reconciles them. Here they’re the same system: a campaign ties to the lead it generated, the lead to the case it became, the case to the revenue it earned. So you don’t measure clicks — you measure cases.

  • Track every marketing dollar you spend

    Running Google Ads, sponsoring a local event, investing in SEO? Track spend across every campaign, so you see exactly where your budget goes — and whether it comes back as signed cases.

  • Multi-touch attribution that shows what actually works

    A client might find you through a search, read your blog, then get a referral from a friend before calling. Multi-touch attribution tracks every touchpoint, so you know which combination of channels drives profitable cases — not just which one happened to be last.

  • Know which referral sources are worth cultivating

    Some referral sources send great clients who pay on time; others send cases that cost more than they earn. Track each source’s productivity — cases referred, conversion rate, revenue — so you invest in the relationships that grow your firm.

  • Campaign ROI, measured down to the case

    Connect marketing spend directly to outcomes: which campaigns generate leads, which leads convert, which cases are actually profitable. Stop guessing where to spend and start knowing.

    • Lead-to-case conversion rates by campaign
    • Revenue traced back to the source that earned it

Explore more of Outlaw Practice

Switching is the hard part.We bring your data over, and we never lock it in.

One platform for your entire practice

Cases, billing, trust accounting, marketing, intake, payments, and reporting — all included, built exclusively for firms of 1–10 attorneys who run the whole business, not just the cases.

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